How to Keep Innovation Alive with an Established Product -WIE ILC 2021

Moderator: Maria Yap, Vice President of Digital Imaging at Adobe

Panelists: Sarah Kong, Sr. Principal Scientist, Sr. Director of Applied Research at Adobe

Pam Clark, Vice President of Product Management and Product Strategy for Adobe Photoshop

How does a 30-year-old product keep innovating? Consider Adobe Photoshop – one of the most beloved creative products of all time – that has evolved from simple image manipulation to AI magic. It won an Academy Award, expanded to mobile, and is used by hundreds of millions of customers, young and old. Suffice it to say, Photoshop has more than kept up with the times; it is leading the times.

What can all of us learn about this continual innovation? Some key learnings from Photoshop that can apply to other products and services include:
• Listening to customers is paramount to success. The Photoshop team shares pre-releases with customers to help shape features – often resulting in new uses the team hadn’t imagined.
• Collaborating with others – such as artists and engineers. Their feedback has resulted in a continually better product.
• Relentless innovation by meeting customers’ ever-changing needs while also bringing new capabilities to market.

Hear from the three top women leading the Photoshop team, representing research & technology, product management and strategic leadership, as they share how they’ve kept the magic alive with an established product – and how you can too.