Why The Brain Follows – The Neuroscience of Leadership -WIE ILC 2021

Speaker: Terry Wu, President, Neuromarketing Services

This keynote will bring Neuroscience of Decision-Making to better understand why people decide to follow. It is a ground-breaking approach to leadership development.

The Coronavirus crisis has changed our lives and our workplaces profoundly. Almost all companies need to respond to the short-term emergency, while at the same time planning for an unpredictable future. There will be plenty of change and uncertainty. How can a leader better lead a team? How can a leader avoid decision blind spots? How can a leader better understand what influences followers’ decisions? The current pandemic has changed the landscape of the leadership development. Old ideas and methods don’t apply during such an unprecedented crisis. Leadership skills based on personal experience and anecdotal evidence have become irrelevant. It is time to bring the science of decision-making to leadership. The Neuroscience of Leadership is about understanding how leaders decide to lead and why followers decide to follow. When guided by science, you, as a leader, can make good decisions that make you a smart, respected and successful leader.